Built on Real Market Experience
We started datafloworg in 2019 because we got tired of seeing businesses make financial decisions based on incomplete information. The South Korean market moves fast, and companies needed better tools to compare themselves against competitors.
Since then, we've helped over 400 businesses analyze their financial positioning. Our platform pulls real market data and presents it in ways that actually make sense to people who aren't finance professionals.
How We Got Here
The financial analysis landscape changed dramatically over the past six years. We adapted our approach based on what businesses actually needed rather than what we thought they wanted.
Foundation Year
Started with a simple spreadsheet tool that compared three financial metrics. Our first client was a mid-sized manufacturing company in Ansan that couldn't figure out why their margins were shrinking.
Expansion Phase
Expanded our database to cover 15,000 companies across South Korea. Added real-time comparison features after clients kept asking why our data was a quarter behind.
Market Recognition
Regional businesses started using our platform for quarterly board presentations. Turns out executives appreciate data visualization that doesn't require a finance degree to interpret.
Current Operations
Now processing over 50,000 comparison queries monthly. We focus on making financial analysis accessible rather than impressive, which seems to resonate with practical business owners.
What Drives Our Platform
What Actually Matters to Us
Honest Data Presentation
We don't manipulate visualizations to make things look better than they are. If your company's position is weak compared to competitors, our platform shows that clearly so you can address it.
Practical Application
Every feature we build gets tested with actual business owners first. If someone with a busy schedule can't figure it out in three minutes, we redesign it.
Market Context
Numbers without context are just numbers. Our comparisons include industry benchmarks and regional factors specific to South Korean business conditions.
Who Runs This
Seo-Yun Baek
Lead AnalystSpent eight years at regional accounting firms before joining us in 2021. She rebuilt our entire comparison algorithm after realizing our original system missed crucial industry-specific factors. Now oversees data quality and teaches our team how to spot misleading financial patterns. Based in our Ansan office and handles most client consultations for manufacturing sector analyses.